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Why I Quit My Job, Killed a Company in Six Weeks, And Still Feel Great!

7/8/2012

 
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This was my last job. That's me, in a helicopter, telling an eight-wheeled killer death robot what to do. And getting paid handsomely for the privilege.

It was awesome! So why the hell did I quit?

Well, I had an itch. I thought I wanted to start a company and ride the coming robotics revolution to fun and profit. The reality was something quite different to that, I just didn't know it at the time. Everybody I knew (and I really mean everybody) advised me that this was foolish. That I had a four month old child to support and a wife who wasn't working. That I had a mortgage to pay. That I had a seriously awesome job and an obvious career path into one of the largest and highest paying companies in the country. That the startup lifestyle is hard work, stressful, and nine times out of ten - fails.

They were all right, but I couldn't listen. I had to learn this lesson for myself.

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So I started a company (well, actually, we didn't get around to incorporating it, which turned out to be a good call) with two friendly colleagues, quit my job, and didn't think much about step two. We had some plans for synchronised collaborative whiteboards, and started plotting how to get funding to make this happen. We approached a business incubator who were very keen on us, less keen on the idea, but put in a lot of their time getting us to take a customer development approach.

We did, and it was horrible. Over the next three weeks we talked to lots of potential customers - less than our advisers wanted, but more than enough to discover that our product was too expensive for the marginal improvements over related products. We moved onto product number two, followed the same approach but faster, and found the product to be less useful to people than we'd thought it would. At this point, one of my co-founders decided he'd have much more fun just building things without worrying about whether or not they'd make money, and promptly left.

Product number three actually had a lot of interest. We found a great niche of customers with a big problem, and our product would have fixed it beautifully. Unfortunately, despite the customer development process looking good here, from a product point of view we concluded we couldn't make it cheap enough. (On the up side, in a few more years time all the components should be cheaper and better, so its something worth revisiting in the future.)

After three rounds of this disappointment, my remaining co-founder lost interest and went AWOL. I can't blame him. I'd sold the vision of an awesome startup company building amazing technology and enjoying the process. Instead we'd experienced what is likely much more typical; hard work, disappointment, and not much to show for it other than the knowledge that it was better for these ideas to fail sooner rather than later.

At this point I burnt out. In true burn out fashion I didn't realize this, and kept pushing on with coding, meeting people, talking to customers, and the like until my body engaged in a cunning plan to weaken my immune system and make me get sick so I'd stop. It took a full week of not doing anything at all before I realized what should have been obvious at the outset: I don't care enough about money to run a startup business.

I want to work on cool, innovative, novel, and exciting projects with interesting, motivated, and motivating people. Provided I can earn enough by doing that (and enough isn't even that much in the grand scheme of things) I'm not too bothered whether I work for myself or for someone else.

This begs the question however; why did I quit a job that met all these criteria? The easy answer is that I knew I didn't want to be an academic. But since the job was a stepping stone to a similar, higher paying job in industry, there's a more complex answer hiding away in here somewhere. Ultimately, I think it's that I want to move a bit faster, have more opportunity for learning, and to see my work get used by real people. Academia is slow, procedural, and if more than ten people care about your work, you're probably doing well. As an example, since quitting my job, a paper I wrote eighteen months earlier has only just been accepted.
This whole post has told the story through a lens of failure, but that's not the only way to read it. I recently stumbled upon Robbie Abed's article on how to find your dream job. Roughly summarised; quit, start a company, expect it to fail, tell everyone about it, build a new network, talk up your product (not yourself), help people out, and finally "Accept Failure. Ask For Help." Sure, I didn't set out like this, but if I tell this same story through that lens instead, then I'm already up to step eight and ready to rock whatever opportunity comes knocking.

Maybe it's your company - if you need an inventive, capable, problem-solving engineer, get in touch.
Jose
9/8/2012 12:19:00 pm

"I don't care enough about money to run a startup business."

You don't need to care about money to run a startup. You need to care about your customers.

You care a lot about tech, and this is ok and normal for so many engineers-technical people(I'm engineer myself), you want to play with your toys. But you need to really really care about people and how this tech could help them. People first, things second.

Derek McTavish Mounce
9/8/2012 06:04:25 pm

A bit naive, huh ? And beyond that, you're disrespecting the personal reconciliations of the author. But naaaaw, you're probably right, I'm sure...

A startup is a business, and businesses exist to make money. Some have a secondary altruistic goal of doing something that is good for their customers, but that's just something, a thing.

Money matters even if you are of a charitable mindset; the path to it drives what is to be a success, something that *has* customers to care about it in the first place.

Hey ! Let's start a startup that feeds homeless people with clouds.

nospam
9/8/2012 11:21:18 pm

another republican troll? really? if you (want to) make meaning, you will make money. if you just want to make money, you won't make meaning and u wont make money. period. Guy is right about that.

Keith
16/8/2012 12:34:43 am

I agree with Jose 100%. Maybe I'm naive as well but I've come to the logical conclusion that my opinion is based on sound reasoning. Caring about money and the financial management of money are two completely different animals. It may sound like semantics but it is clear what Jose meant given the context of his post.

IMHO, businesses do not exist to make money, they exist to serve their customers. I'd like to think that they also exists to make a positive impact on the growth and long-term survival of our species as well, but that might just be me ;)

It sounds like you might have been referring to the financial management of money Derek.

John link
9/8/2012 03:02:09 pm

Great writeup, very interesting failures as well, that you do not hear about that much.

Jay link
9/8/2012 03:02:39 pm

Fail often, fail fast and move on until you get it right. It works.

Justin
9/8/2012 06:46:04 pm

Its been my experience customers have no idea what they want and marketing convinces them. People who haven't done what you have done will always give you the advice "customer first!" The key skill to business success is being able to hire people smarter than you who will work for less than they are worth. You keep the difference.

Michelle
10/8/2012 06:49:44 pm

I'm curious to know what he plans to do afterwards Go back to his old job? Find another startup?


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